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In fact, China’s consumers are also some extent to guide the world, the Chinese consumer demand for the brand is also increasing. The future of the sports industry, there will be able to meet the needs of consumers to achieve the company. It can be said that the current risk is unprecedented high, but Nike also as much as possible to meet these needs. We meet the demand in three ways. First we offer innovative products. In Nike, product innovation is huarache pink aloha, In all the sports industry, we will strive to meet the needs of the industry athletes, providing innovative products, and this innovative products can achieve the potential to play the athletes. In addition, we also continue to motivate athletes, athletes to encourage consumers, so that we can continue to attract China’s 1.4 billion athletes to join the sports industry, we do this in different ways. We have established contact with Chinese athletes, and we have invited the athletes with global influence to come to China.
The third pillar point is to ignite potential. In 2016, we also announced that we would work with the Chinese Ministry of Education to change the physical education in Chinese schools. And to promote such a promotion to all schools. This will allow more than 2 million Chinese children, and actively participate in the sports industry. And Nike will also train more than 7,000 sports teachers, which can give more than 300 schools to bring better physical exercise, which is from Shanghai, Beijing, Guangzhou began activities. The so-called potential is to constantly challenge themselves, continue to inspire China’s 1.4 billion athletes. We also ignite potential in different ways. We invite consumers, users come to a lot of competition venues, such as Shanghai to participate in the marathon, which is to help you to achieve better performance. Innovation, encouragement and encouragement, which is our commitment to China’s 1.4 billion athletes. Finally, I would like to share with you Mandela’s words, he said so. He said that sports are the power to change the world, this force can be inspiring, this power is able to unite the people. Because we know that a little bit of power can also change the world, sports to young people understand the way to connect young people, and sports will bring hope to eliminate despair.China’s future sports industry is full of hope. We see the Chinese sports industry is extremely enthusiastic, commitment and potential. We believe that now is the time to change.

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According to Yahoo’s footwear market share data in May, adidas in the US sports shoes market share from 6.3% last year jumped to 11.3%, almost equal to 11.8% of Jordan brand. Although Nike’s market share is still leading, but has shown a downward trend, from last year’s 35.9% to 34.7%. While the other major sports brands Skechers, New Balance, Converse and Under Armor in the US sports shoes market share was 6.3%, 3.7%, 3.6% and 2.4%. According to market research firm NPD earlier disclosed, adidas and Nike sales in the United States is to keep pace In order to reverse the decline of adidas hit, in the past adhere to the athletes professional Nike also began to head and burst models huarache white ioffer, According to CNBC earlier reports, although this year is a tough year for Nike, but Morgan Stanley analyst Jay Sole that Nike sales in the next few months will rise, he will Nike’s rating from the holdings wait-and- To overweight, forecast Nike stock price-earnings ratio will expand, the stock will be up to 20% increase.
Jay Sole analysis, Nike stock rose the key driving force is listed in March this year, the new Air VaporMax, this new shoe is expected to bring up to $ 1 billion in Nike sales. He believes that Nike’s new products and Nike market ability to improve the rate of higher than expected, will reverse its decline in the past 18 months experienced. However, it is worth noting that, Foot Locker stressed the current lack of innovative sports brand products. And Quo Vadis Capital analyst John Zolidis advises investors to stay away from sportswear and footwear industry stocks, saying fashion trends have changed, sports and leisure has ended, and the company is expected to experience years of pain. There are industry analysts, sports brand to follow the trend is a trick, a little carelessness will be the brand’s original loyal customers completely abandoned. When the explosion has been carefully manufactured out of the burst mode will become a copy of the success, but the more easy to copy, the more easily replaced. Puma sports equipment started also rely on fashion elements to get rid of the dilemma, but it seems slightly embarrassing. Puma undoubtedly saw this short board, began to realize this problem, began to vigorously layout professional sports market, the current sponsorship of the game team involved in running, football, golf and even racing areas. Another analysis also points out that the sports market’s market outlook challenges or will hit its upstream supply chain. According to Bloomberg data, whether it is Nike or Adidas, which in China have the same large supplier – Shenzhou International (2313.HK). Shenzhou International’s four important customers, from Japan’s fast fashion UNIQLO parent company sales accounted for 21.2% of revenue from Adidas accounted for 20% of revenue from Nike accounted for 19% of revenue. According to the website data show that Hong Kong-listed Yue Yuen Group (551.HK) is also Nike and Adidas’s foundry. 50% stake in Yuanyuan Group was held by Taiwan-listed Baocheng Industry (9904.TT). Yue Yu also through its Baosheng International (3813.HK) in China engaged in sports apparel products, agents and retail.